SME-Brand Development Programme endorsed was at the 7th National SME Development Council (NSDC) Meeting on 13 September 2007. The programme was developed to enhance the visibility of Malaysian products and services in both local and international markets.
Branding and Packaging Mobile Gallery
The Branding and Packaging Mobile Gallery or ‘Brand Transformer’ was established with the objective of reaching out especially to rural SMEs across the country to increase their awareness on the importance of branding and packaging, as well as, to provide them with training on branding and packaging.
The ‘Brand Transformer’ was created from a 40 footer ‘wing glider’, which has been refurbished and fitted out with an interactive, user friendly and innovative display of packaging samples and materials.
The ‘Brand Transformer’ programme also provide workshop on branding and packaging to SMEs across the country. Relevant agencies such as SIRIM, DDEC, MyIPO and FMM were invited as collaborators and speakers.
- Reach out to rural SMEs
- Provide awareness on the importance of branding and packaging
- Disseminate information and provide advisory services on branding and packaging
- Provide fundamental training to rural SMEs across the country
For further information, please contact:
Puan Fadhlia Abdul Satar
Business Development Division